The Creative CEO: Leslie Brians of Leslie Brians Designs
By: Rheanna Bernard
When Leslie Brians graduated from Texas A&M with a master’s in architecture, she married her spouse, who was in the military. She quickly realized that she would have to get creative with her career and that her degree would only get her so far in the crazy world of the Army. In her seven years as an Army spouse, she has worked in fashion, marketing, public affairs, and web design. The uniqueness of her life as a military spouse has created a perfect environment for creativeness and for Leslie to expand herself as an “artist” and as a professional in her fields. Creativeness is a key element to successful business. Even if you aren’t in a creative business, being creative can set you apart and keep you on the quest for growth. Leslie has done just that.
In 2016, Brians set out to create her own business, which she says was “the only natural next step in my professional career.” Leslie Brians Designs provides branding services to companies and nonprofits looking for an on-trend yet classic aesthetic for their online and print brands. Working from home, and for yourself, can be challenging, but Leslie fuels herself by feeding her creativity and challenging herself. “I love taking a simple idea and really turning it into something unique and beautiful,” she says. Brians acknowledges that it isn’t only her creativity she is fueling, but that of her clients as well. Her designs tell a story for each of the brands she works with. She says, “I make it my goal with each and every client to make sure their branding reflects the special story behind their business—the hard work and grit and dreams and finished product.”