/PowerTips e-newsletter

CEO SPOTLIGHT

How Vacation Planning—and Family Memories—Made a Successful Business

 By: Meredith Flory

When Regina Edry moved back home to Augusta, Georgia from Ohio in 2016, she did not plan on opening her own interior design business and becoming a “Superhost” for Airbnb, yet now her business is focused on helping people plan their travel, sell their home through staging, and make other property decisions.

Working as a caretaker, she owned a home, but she wasn’t spending a lot of time in it due to often working nights. Inspired by Gammy, a spunky elderly woman she cared for who taught Edry how “attitude is everything,” and encouraged by her mother Kathy, a business owner herself, Edry decided to rent out her “cute little house on the hill.” As Edry began to have more and more people interested in staying in the rental home, she gradually moved in with her mother and purchased another property to renovate and rent out.

Edry’s father passed away unexpectedly a few years ago, but it was his influence of making memories for her family that motivated her to be a hostess who connects with her guests. She now owns three rental properties and puts flourishing touches on each to make every stay feel special. She recalls that when she was in high school, her dad decided the family would take a trip for Father’s Day, and the family decided to rent a home on Jekyll Island. It became a twenty-year tradition for her family, and Edry remembers the joy and expectation she and her siblings had of staying at a property each year and looking through the art, bookshelves, and decorations, clues to unraveling the mystery of who the families were that owned these homes. Continuing these stays has been a way for her family to “see our dad everywhere” as they visit his favorite places on the island. Now, Edry wants to “take care of guests in a personal way” that helps their own families make precious memories.

In fact, she does have people rent from her multiple times, and she says that renting a guest house through a company like Airbnb, or other forms of staying with a host, allows you to experience a community in a more close-up way than a traditional hotel stay, whether it’s for business, a family vacation, a getaway with friends, or another travel need. For example, Edry has gotten to know a family that has stayed in one of her properties seven times as they’ve needed to be in the area for their son’s medical care, and she is praying for their son’s health with her own community.

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2019-09-30T19:03:01+00:00September 30th, 2019|

Did You Know?

Planning is incredibly important, especially when it comes to managing all the moving parts of a small business. Whether you’re trying to get your ducks in a row to start your dream business or are looking for ways to help keep that beautiful business going, Powerhouse has you covered. From starting your initial business planning, to preparing for conferences or team building, to refreshing and “spring cleaning,” we’ve got it.

Check out our Resources Page for lots of helpful tips and strategies to make planning one of your favorite things.

2019-09-30T19:34:03+00:00September 30th, 2019|

MARKETING BUZZ

Three Ways to Keep You and Your Business Organized When You Work from Home

By: Rheanna Bernard

Trying to keep yourself organized, especially when you work from home, can be tricky. Distractions come easier with family, kids, or just the house in general being right there. It’s easy to say, “Oh hey, let me just do this cleaning,” or, “Maybe I’ll just take a second to organize this.” On top of distractions, you have the organization factor that is a little different when you operate your business outside of the traditional workspace. Working from home can give you so much freedom, but sometimes you have to work a little harder. Here are three ways you can look at to keep yourself organized and less stressed.

  1. Use a scheduling system.

Finding ways simply your life can help keep you organized. Using a scheduling system like Buffer or Hootsuite to schedule out social media posts can allow you to plan out a week or two ahead, saving you time in the long run. Buffer and Hootsuite both offer free options so that you can test out which set up works best for you. Both enable you to post to Twitter, Instagram, LinkedIn, and Facebook all in one place. Setting aside a specific day of your month for scheduling can free up your other days to focus on interacting with your followers without worrying about what you’re going to post that day.

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2019-09-30T19:03:12+00:00September 30th, 2019|

BUSINESS ETIQUETTE

Seeing 2020—A New Protocol for Strategic Planning

By: Julie Kirchner

As the last quarter of 2019 approaches, business teams the world over will turn to planning for the next full year.

We will dig out or print multiple copies of our calendar, annual strategic business plan, marketing plan, and budget. We will sit around big conference tables (physically, or virtually and metaphorically) with on-demand coffee and individually wrapped chocolates, surrounded by giant post-it papers on the wall and rainbows of colored markers.

Sorry to interrupt all that inspiration you were feeling just now. Umm…call me crazy, but I’m fairly certain this is not the magic fluff that wildly successful companies are made of. (Unless you’re in the business of giant post-its or colored markers, of course.)

It’s time we cleared things up with a 2020 prescription for our “Vision.”

We’ve always done it this way. We thrive on flexibility and new ideas.

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2019-09-30T19:03:27+00:00September 30th, 2019|

POWERHOUSE SERVICE & SUCCESS

Client Profile

“Jessica and her team are willing to listen to our ideas and help us go in the direction that best serves our veterans! They are willing to help in areas that are beyond contractual need as well. The team’s communication is succinct, timely, and focus-driven. Thank you!”

– Adena Vaughn, Director of Human Resources, Operation: Job Ready Veterans

2019-09-30T19:03:44+00:00September 30th, 2019|

BUSINESS RESOURCES

Planning Tips

Business plans aren’t just for creating a business, securing business loans, and launching a business. Business plans remain one of the fundamental ways both to create and maintain a business. After all, according to a study published in the Journal of Management, “…companies that plan grow 30% faster than companies that do not.”

It’s a good idea to carve out some time toward the end of each year to evaluate what went right and wrong in the past calendar year as well as to determine which goals and growth aspirations you have for the coming year.

Constellation has a great blog with lots of tips and strategies for year-end planning. With several tips and easy-to-digest information, it’s worth checking out.

Small Business Trends has several articles with business planning tips and basic overviews of what a business plan is and how it can be utilized.

Whether we like it or not, it’s already time to start thinking about tax season. Check out this article on how to plan for tax season so that it’s as easy on you as possible.

Always check the Powerhouse website as well as we’re constantly updating and adding tips and tricks on a variety of subjects.

2019-09-30T19:03:54+00:00September 30th, 2019|

GIVING BACK & GETTING INVOLVED

Operation: Job Ready Veterans—Helping Veterans Navigate the Civilian World

By: Heatherlynn Akins

Back in 2007 in southwest Indiana, a dream was born. Specifically, a dream to help disabled veterans find employment at the Naval Surface Warfare Center Crane Division. It didn’t take long before that dream expanded to focus on helping all veterans and their families transition from a life of military service to one of civilian success. In 2013, Operation: Job Ready Veterans (OJRV) opened its doors at its headquarters in Indianapolis, Indiana, where the nonprofit currently assists veterans with navigating the sometimes overwhelming transition to civilian life.

Recently, Adena Vaughn, OJRV’s director of human resources, took a little bit of time out of her busy schedule to speak with us about the incredible dream that has become OJRV’s core mission as well as some exciting news about expansion. OJRV’s heart and soul is ensuring that those who have “dedicated their lives to our safety have that dedication reciprocated—even if not on the same scale,” according to Vaughn. To that end, OJRV offers services and workshops designed to help veterans and their families navigate the critical time between transitioning out of the military and into civilian life. “We’re broaching a topic that is still mostly taboo in our society,” says Vaughn, “but it’s one that needs to be addressed in order to help our veterans succeed.”

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2019-09-30T19:04:15+00:00September 30th, 2019|

CEO SPOTLIGHT

The Creative CEO: Leslie Brians of Leslie Brians Designs

By: Rheanna Bernard

When Leslie Brians graduated from Texas A&M with a master’s in architecture, she married her spouse, who was in the military. She quickly realized that she would have to get creative with her career and that her degree would only get her so far in the crazy world of the Army. In her seven years as an Army spouse, she has worked in fashion, marketing, public affairs, and web design. The uniqueness of her life as a military spouse has created a perfect environment for creativeness and for Leslie to expand herself as an “artist” and as a professional in her fields. Creativeness is a key element to successful business. Even if you aren’t in a creative business, being creative can set you apart and keep you on the quest for growth. Leslie has done just that.

In 2016, Brians set out to create her own business, which she says was “the only natural next step in my professional career.” Leslie Brians Designs provides branding services to companies and nonprofits looking for an on-trend yet classic aesthetic for their online and print brands. Working from home, and for yourself, can be challenging, but Leslie fuels herself by feeding her creativity and challenging herself. “I love taking a simple idea and really turning it into something unique and beautiful,” she says. Brians acknowledges that it isn’t only her creativity she is fueling, but that of her clients as well. Her designs tell a story for each of the brands she works with. She says, “I make it my goal with each and every client to make sure their branding reflects the special story behind their business—the hard work and grit and dreams and finished product.”

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2019-06-30T21:08:34+00:00June 30th, 2019|

Did You Know?

Creativity breeds innovation, and innovation drives businesses to greater and greater things. Some of the greatest inventions happen when people are allowed to foster their creativity and think big.

Sometimes we all need a little nudge to get out of our comfort zones and think outside the box. Powerhouse can help jump-start your office spark. Check out our Career Resources page to find helpful ways to brainstorm or encourage team building. When we feel comfortable dreaming big and we have someone to bounce ideas off of, the sky’s the limit!

2019-06-30T21:09:00+00:00June 30th, 2019|

MARKETING BUZZ

Three Ways to Stay Creative on Social Media

By: Rheanna Bernard

With everyone posting all the time and social media changing almost daily, it’s hard to feel like you are keeping up with the Joneses. Staying creative when everyone is doing the same thing can make social media frustrating. When thinking of how to stay on top of things, it’s important to take into account your niche, your message, and your individual or company personality. Using those key elements, you can make your own social media unique and CREATIVE.

  1. Publish Instagram Stories. Instagram Stories are the easiest way to show your creativity. Getting out there and showing your face to your followers are the best ways to connect with them. Show who you (and/or your company) really is by talking about your goals, your mission, and your everyday life. Make your Stories eye-catching by utilizing GIFs and stickers. Include hashtags and geotags to draw in a new audience.
  2. Consider using Facebook or Instagram LIVE. Creating videos is a great way to include more creative content on your social media. If you provide a service or sell a product, create a LIVE experience for potential or current customers by showcasing how your product works or a providing a review of your product by an actual user. Another way to get creative with your video is to talk about a subject your clients might also be interested but that might be different than what you are offering. This is a great way to bring in new customers who might not already know about you. One of my favorite examples of this is the company Once a Month Meals. They offer a service of monthly freezer meal recipes and shopping lists to their customers. Several times a month, they put discussions of aspects related to cooking on a budget, cooking for families, and cooking freezer meals on Facebook LIVE. While these videos aren’t directly selling their product, they are offering helpful tips and advice to potential customers while also helping their existing clientele.

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2019-06-30T21:09:25+00:00June 30th, 2019|