Good Things Happen Over Coffee: How Two Entrepreneurs Brewed Success
By: Nicole Keeny
Strong. Bold. Energizing. The words we often use to describe coffee also happen to define the cofounders and co-owners of Alpha Coffee, Carl and Lori Churchill. This entrepreneurial husband-wife team represents what you get when you brew passion with discipline and dedication.
As a 21-year U.S. Army combat veteran, Carl sat down with his wife Lori over a cup of delicious craft coffee roasted by a family member to discuss their future, brainstorm business ideas, and determine what to do next. “In mid-2010, we found ourselves deep into the Great Recession, and the startup I worked for had just gone bankrupt,” Carl says. “Lori had a corporate massage business that also got crushed by the Great Recession. After no luck finding a ‘normal job’ due to hiring freezes and deepening unemployment across the country, we realized we were caught in a financial ambush and were going to bleed out unless we did something bold.” (more…)