Jessica Bertsch, Author at Powerhouse Planning

5 Ways to Boost Your Business Through Pinterest

By: Joanna Guldin-Noll

I’m a believer.

A believer in the power of Pinterest. As a freelance writer and a blogger, I’ve noticed first-hand how important it is to have a presence on Pinterest and how truly pivotal it can be. And that’s a far cry from what I first thought about the platform. When Pinterest first hit the internet, I avoided it. Like the plague. I didn’t want to bury time in it—hours I could spend working with clients or improving my brand. (more…)

Jessica Bertsch2015-11-18T03:57:18-05:00November 16th, 2015|Marketing Buzz, PowerTips e-newsletter|

The Importance of QA in Social Media

By Jen McKee

In these days of the instantaneousness of social media, there is often not as much importance placed upon grammatical correctness within the message as upon the message itself. That is, people are often in so much of a hurry to get their message out there, that proofreading becomes a casualty.

Unfortunately, despite the frequency with which this happens, it is a detriment to the message itself. Whether it’s Facebook, LinkedIn, Twitter, or any other social media platform, you want your message to reach its intended audience, and you want your message to be effective. Incorrect spelling, grammar, or punctuation undermines your message – even negates it. (more…)

Jessica Bertsch2015-11-18T03:51:31-05:00November 16th, 2015|Business Etiquette, PowerTips e-newsletter|

Client Profile: EHS Technologies

Powerhouse Service Provided: External Communications

The Powerhouse team works with businesses to provide external communications support in a variety of ways.

Product/service campaigns
Speech writing
Media crisis management
Analyst relations
Branding
Brochures
Social media
Website development and maintenance
Graphic design
Contributed articles drafting
Press releases (writing and targeted distribution)
Media relations
Press/media tours
Magazines
Annual reports
Script development (video, commercials, and radio ads)
e-Newsletters

In 2015, we’ve been fortunate to work with EHS on multiple occasions. Most recently we designed their entire tradeshow display. (Check out the image of the beauty!)

“EHS had a requirement to have our booth for trade show’s updated. We chose Powerhouse to fulfill this requirement based on our past experience with them. Their fast professional staff and low prices enabled us to have an entirely new booth within a few short weeks! I can’t say enough on how pleased we have been with the final product and the compliments we received on our booth at the 2015 AUSA conference.”- William Johnson, Program Manager, EHS Technologies

Interested in learning more about how Powerhouse can help you with your external communications? Email us at admin@powerhouseplanning.com. If you want to learn more about EHS Technologies, visit their website at http://www.ehstech.net/

Jessica Bertsch2015-11-16T20:33:17-05:00November 16th, 2015|PowerTips e-newsletter, Service & Success|

Quick Read: Recommendations on Team Building

The Five Languages of Appreciation in the Workplace
Inside the Magic Kingdom
Whale Done!
Fish! Philosophy

These are all super quick reads. Grab (or download) one of these on your next
flight. You won’t regret the goodness you’ll learn about motivating your workforce.

What others have you read and loved? Email us at admin@powerhouseplanning.com to share books we should check out.

Jessica Bertsch2015-11-16T20:33:17-05:00November 16th, 2015|Business Resources, PowerTips e-newsletter|

Nonprofit Profile: Worldvision

World Vision is a humanitarian organization dedicated to working with children, families, and their communities worldwide to reach their full potential by tackling the causes of poverty and injustice. They work in nearly 100 countries, serving all people regardless of religion, race, ethnicity, or gender. They believe in a full solution to poverty and injustice.

Recently, Powerhouse Planning started a push towards “Share the Goodness,” where Powerhouse committed to sponsoring a child through World Vision.

Learn more about this organization at: www.worldvision.org

Jessica Bertsch2015-11-16T20:33:17-05:00November 16th, 2015|Giving Back & Getting Involved, PowerTips e-newsletter|

Meet Bridget Platt, CEO of Daddy’s Deployed, LLC

She’s built a business from her passion for helping her little one understand deployment
Q: What do you want everyone to know about your company?

A: We create entirely custom books explaining complex military topics to our nation’s tiniest warriors.

Q: What made you decide to start your own company?

A: I started my company for my daughter. My husband deployed when she was 6 months old, and I wanted to show her what was happening in her life through a happy story and brilliant illustrations. (more…)

Jessica Bertsch2015-08-05T19:27:29-04:00August 5th, 2015|CEO Highlight, PowerTips e-newsletter|

Did You Know?

In 2015 the Powerhouse team started creating career and life resources. Learn more and download the resources FREE here.

Jessica Bertsch2015-08-05T19:27:37-04:00August 5th, 2015|PowerTips e-newsletter|

Time Management Tips for Business Owners

By: Joanna Guldin-Noll

These days, it seems like no one has time. We’re all busy, busy, busy. And that seems a little crazy, especially since we live in the most technologically driven era to date. All of the tech that, in theory, should make our lives easier and simpler has just made it all that much busier. As entrepreneurs, we left the 9-to-5 to break out own our own, which often means that we work the 5-to-5…or longer.

But we can free up time for ourselves so we can live more productive, fuller, and happier lives. It is possible. (more…)

Jessica Bertsch2015-08-06T00:23:30-04:00August 5th, 2015|Marketing Buzz, PowerTips e-newsletter|

Making sure you’re words are rite

Pitfalls of using a spelling checker

By Jen McKee

Proofreading is a vital part of any writing process. I credit my mother with my nearly obsessive need to proofread. As a child I had to submit my assignments to her before turning them in at school. If she found something wrong, she would tell me she found an error (or errors), but wouldn’t tell me what or where it was. It was up to me to read it over again (and again if necessary) until I found the mistake(s). As a result of several years of this, I went on to earn a livelihood finding and fixing other people’s writing errors.

Over the years it has become apparent to me that there are many people who don’t share my belief in the importance of proofreading. This leads to fewer people willing to pay to have their work checked, and more errors going to print. I wish I had a dollar for every time I’ve heard, “I have SpellCheck…” And yet even with a spelling checker, errors make it to print.

(more…)

Jessica Bertsch2015-08-05T19:28:02-04:00August 5th, 2015|Business Etiquette, PowerTips e-newsletter|

Client Profile: Cape Henry Associates, Inc.

Powerhouse service provided: External Communications

The Powerhouse team works with businesses to provide external communications support in a variety of ways.

Product/service campaigns
Speech writing
Media crisis management
Analyst relations
Branding
Brochures
Social media
Website development & maintenance
Graphic design
Contributed articles drafting
Press releases (writing and targeted distribution)
Media relations
Press/media tours
Magazines
Annual reports
Script development (video, commercials, and radio ads)
e-newsletters

Over the past few months we’ve been working with Cape Henry Associates, Inc. (CHA) to increase their global presence. We’ve been fortunate to design their new website and work their social media and overall branding efforts.

It’s easy to say they’re our client, but how about hearing what they have to say about us? (more…)

Jessica Bertsch2015-08-05T19:28:13-04:00August 5th, 2015|PowerTips e-newsletter, Service & Success|

About Jessica Bertsch