A: We create entirely custom books explaining complex military topics to our nation’s tiniest warriors.
Q: What made you decide to start your own company?
A: I started my company for my daughter. My husband deployed when she was 6 months old, and I wanted to show her what was happening in her life through a happy story and brilliant illustrations.
Q: What has been the greatest challenge of owning your own company?
A: Finding the balance between family and business. I’m still working on that…
Q: What has been the greatest reward in owning your own company?
A: The greatest reward is getting to know our fellow military families. We have personal interactions with each and every person ordering a book and their stories of strength are incredible. I’m so proud to have them as part of our DD/MD family.
Q: What’s a mistake you’ve made along the way you want other company owners to learn from?
A: The only two big fails I have had came when I went against my gut feelings. I would recommend not making impulse decisions as a business owner: write down your thoughts before you make a big decision. Sleep on it, then read over everything in the morning.
Q: What’s the best advice another company owner/mentor has ever given you?
A: Not to treat your business like your baby. It’s one thing to love your company, but it’s important to not make emotional decisions, like you would do with your baby.
Q: What is the most important marketing tool you use?
A: Social media.
Q: If you were given $200,000 to grow your business, what would you do with the funds?
A: Are you giving us $200,000?! I would do a large-scale marketing and advertising push.
Q: In your opinion, what makes a successful company?
A: Loving what you do. There are few things that make me happier than opening an email from a family telling us how much their children love our books, or seeing a photo of a tot hugging their Beary Brave Bear so tightly it could burst.
Q: What’s your favorite business inspirational quote?
A: It’s long, but important:
“It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming…”
Q: What do you wish we had asked that we didn’t?
A: How much do you love Powerhouse? More than I could ever express in words. Thank you for all that you have done for our business!
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