CEO SPOTLIGHT
He Turns Water Bottles into Fashionable Bags: How This CEO Balances It All
By: Karen Pinkston
Hamilton Perkins knows firsthand that being a CEO and an entrepreneur is grueling. At 30 years old, he launched a sustainable business that makes fashionable bags and totes out of recycled water bottles and billboard covers.
After receiving $10,000 on a Kickstarter campaign in less than a week, Perkins officially launched the Hamilton Perkins Collection in 2017. Since then, he’s sold thousands of bags in the U.S. and around the world. Major retaliators like Nordstrom, West Elm, and Zappos signed up to sell Perkins’ eco-friendly bags. And the media has taken note. Forbes, The Washington Post, and Money magazine have all covered his story of making functional fashion from water bottles.
But Perkins knows having a sustainable business also requires having a sustainable life. Powerhouse Planning caught up with Perkins to see how he manages his own stress and wellness as a CEO.
Q. What’s a typical day like for you?
I start at the gym to do something physical. Then, I have time for planning out my day. I try to do my hardest work in the morning, the work that requires the most mental horsepower. I do all the heavy lifting before noon, and focus on more routine tasks in the afternoon. By the end of the day, I move into some type of networking or speaking event.
Q. CEOs have a lot to manage, all aspects of a business. Do you have any hacks that keep you feeling more in control?
Daily journaling is a hack for me. It’s easy to jump in the hamster wheel and keep on going. But it’s important to take the time to reflect and see what we have accomplished as a team. Make plans to hit your goals. Practice gratitude by celebrating even the smallest wins.
Did You Know?
The idea of finding a healthy work/life balance isn’t new, but it has come into prominence because of the dominant presence of millennials in the workforce. Yes, the much-maligned millennial generation has employers scrambling to reassess just what it means to have a healthy work life and a healthy home life.
Chronic stress is among the most common health issues for employees, with burnout a close, but related, second. Employees today report that a flexible work environment is critical to productivity and inspiration. Powerhouse is passionate about helping everyone find a perfect work/life balance. Check out our resources for ideas on team building, which can help you open a dialogue at work about work vs. life issues. Or consider hiring Powerhouse to handle some of your tasks so that you and those you work with can achieve that ideal work/life balance.
Five Hacks to Improve Your Social Media Strategy
By: Karen Pinkston
Have you ever felt the pressure for your brand to be on all the popular social media channels? You are not alone. The good news is you don’t have to go down that path. Be strategic, and don’t try to be everywhere. Focus on the networks that are most relevant to your brand, and make your content awesome. Here are five tips to help you get started.
#1 Define your audience.
Take a moment to clearly define whom you’re trying to reach. Think of your ideal candidate or customer. Put yourself in their shoes. What age are they? What interests them? What do they value? Where are they living?
Answering these questions will tell you what social media platforms to target. If you’re trying to reach teens ages 13 to 17, YouTube is the most popular social media channel, with 85% of them using it. Or you might consider Instagram and Snapchat, as about 70% of teens are actively engaging on those platforms, according to the 2018 study “Teens, Social Media, and Technology” completed by the Pew Research Center.
#2 Know what works.
Part of knowing your audience is knowing what resonates with them. A great way to do this is to look at your competitors or at other successful similar campaigns. Analyze which ones had the most engagement and why.
When I was the communications director for a sheriff’s office, we found that humorous recruitment videos had more views and shares than serious ones. That data drove our decision to create a video with a sense of humor. But most of all, figure out the key factor that will set your brand apart. How can you be better than the rest and stand out?
Finding Work/Life Balance in Today’s Changing Workforce
By: Rheanna Bernard
The phrase “work/life balance” is one that has been a topic of discussion for a long time. How do we have it all? How do we succeed at our work and keep our home life together and successful as well? With more and more people having the option to work from home, or to telework on a regular basis, the work/life balance has started to blend together. How can we successfully navigate our careers and our home lives? Here are three tips to put you on the right track. (Many thanks to the military spouses and working moms who contributed to this conversation.)
- Organize Your Work at Home
Meghan Wieten-Scott, senior outreach advisor at Blue Star Families, shares that organizing your work life at home is key. “It helped so much when I turned our guest room into an office. It gave me a door I could close.” And gave her a place to “leave” work at the end of the day. Setting boundaries is a sentiment shared by those who work from home and is key to organization. Social Media and Content Manager Jennifer Morrison shares that “I have an app that turns off notifications for work emails after 4 p.m. on the weekdays and completely off for the weekends.” Overall, if you’re working at home, organizing how you do that and sticking to that plan are key for success.
- Organize Your Home Life
Jennifer Porter, a lawyer in Northern Virginia, shared that Google Calendar has been an essential part of the success of her work/home balance. It’s how she and her family manage multiple calendars and share them with each other. Meal planning and meal prep are additional ways to stay organized and ahead of the game at home. Paying for a meal planning service or just spending the extra time compiling easy recipes to put in the Crock-Pot or throw in the freezer ultimately saves time.
- Set Expectations
Having a healthy understanding of what your expectations can really be is important. You have to be realistic about what you can and cannot do. This may require some trial and error and could be different from one month to the next. But it’s important to set realistic plans and remember that you can’t do everything you want to do all the time and still have balance. For example, Heather Oster, Northern Virginia educator turned stay-at-home mom, and her family set time aside to make an actionable plan for the coming weeks. Decide what is a priority, whether that be sitting down for dinner or going on a monthly date night, and get it on the calendar. “Yours will look different, but start with the tangible, important and realistic actions that you and your family value,” says Oster.
Regardless of whether you work in an office outside of the home, at your kitchen table, or some combination of the two, you can take actionable steps to continue to work toward navigating the home/work balance. Start a conversation with those around you and surround yourself with those who can support you and whom you can support as well. Because your community is a key part of success in life!
Client Profile: The Next Door Project
Powerhouse Service Provided: External Communications
We’ve partnered with Jacey Eckhart and helped launch her big idea into a reality. During a 12-month period, Jacey is walking her fans through the “Next Door Project.”
In her first post, Jacey shared, “So in the next few months I’m going to be working on the Next Door Project. You can come with me if you like, and we can go knock, knock, knockin’ of some of these Next Doors together to find out what we are supposed to be doing to get to meaningful work and a fulfilling life now. Because no one is coming to rescue us—not our husbands or our kids or our parents or our friends and not, by God, our employers. The Next Door isn’t going to find us. We are going to find it. Flannel pajammies and all.”
Whether you’re career transitioning or moving into a new season of life, Jacey is totally the person you need cheering you on to kick open the door and process what life has in store for you! We love serving on her team. Here’s what she had to say about our partnership:
“When you take a step in a new career direction, it can be unnerving. So I was really glad to find that Jess and her team were willing to listen to my ideas and help me decide which projects sounded strongest. Then they brought the images in my head to the screen. I couldn’t be more pleased with their work and their unfailing support.” – Jacey Eckhart
Do you have a big idea, but you aren’t sure where to start or how to make it happen? Email us at [email protected]. We’d love to be on your team!
BUSINESS RESOURCES
Finding a healthy work/life balance may seem daunting, especially if you’re under a lot of stress at work or at home. We all need a little help from time to time (or every day). Here are three resources to help you start the process.
For the employee – Michael Page lays out five steps to achieving a healthy work/life balance. In easy-to-understand, concise language, Page gives you the tools to begin working on the balance you want.
For the employer – Interested in helping your employees achieve a positive work/life balance? Pingboard outlines some ways in which you can help your employees have a healthier attitude about work and about life.
For the reader – Like to cozy up with a good book? Matthew Kelly’s Off Balance will take you on an in-depth exploration of what it means to live a healthy, balanced life and career.
