DID YOU KNOW?
According to Verified Market Research, the global events industry is valued at around $886.99 billion and is expected to grow an estimated 13.48% between 2021 and 2028. While those numbers may seem mindboggling, remember that we are all still returning to normal after the pandemic. As we move past the critical stage of the COVID-19 pandemic, we will be attending or planning more and more events and brushing off those rusty, in-person corporate social skills.
If it’s been a while since you have had the opportunity to plan a business event, or if you started your business during the pandemic and need assistance on entering the event-planning world, Powerhouse Planning can help. Whether you are looking to provide some team-building experiences for your company or are ready to host your first conference, we offer a wide range of services that can help you bring your business to the next level. Contact us today for details.
MARKETING BUZZ
3 Tips to Maximize on Virtual Events in Your Marketing Strategy
By: Julie Kirchner
From convenience to cost, virtual events pack a big bang for both businesses and event participants alike, and “many companies are planning to host even more online events in 2022 than they did in 2021,” according to an Inc.com article. You’ve got a green light to level-up your marketing strategy in 2022 using virtual events to your advantage. So, how can you maximize your return on events?
- Webinars are a winning strategy.
Video and events are positioned to be the top two content marketing-related investment areas in 2022, and the investment in these events is expected to grow. According to the Content Marketing Institute’s (CMI) “12th Annual Content Marketing Benchmarks, Budgets and Trends: Insights for 2022,” among the survey respondents including marketers and professionals, “51% rated webinars, webcasts, and web series first when it came to producing results.” Highly successful marketers “prioritize the audience’s informational needs, differentiate their content from the competition, and craft content based on specific stages of the buyer’s journey,” says CMI. (more…)
BUSINESS ETIQUETTE
Events with Heart: The Kelly Principles
By: Nicole Keeny
“Whatever else anything is, it ought to begin by being personal.”
– Meg Ryan, You’ve Got Mail
Meg Ryan may just be a business maverick. Okay, not Meg Ryan herself, but the character she plays in the movie You’ve Got Mail—Kathleen Kelly. Here is this young woman who finds herself fighting to keep her children’s bookshop afloat when a large bookstore chain moves into the neighborhood. A classic David and Goliath scenario.
Now, if you have seen this movie, you are probably thinking, Wait a minute. She lost that fight. Goliath won. How exactly do you want to hold her up as a successful business example?
Because she teaches us that business is personal. Because she shows the big corporation that small, intentional acts of hospitality are what set businesses apart and turn consumers into lifelong customers. Because she demonstrates that business is not merely a matter of checklists but rather a matter of heart.
And Kathleen Kelly has a thing or two to teach us about hosting events, no matter what size or scale they may be.
CLIENT PROFILE – DUNE DWELLINGS
“Our vacation rental business grew pretty quickly, and we struggled to keep up with the guest needs, so we hired Powerhouse Planning to take over the role of guest experience manager. Even though Jennifer has never been to any of our properties, she handles guest booking requests and needs better than we ever did. Powerhouse treats my business as if it’s their own and takes pride and initiative that is really hard to find these days.”
– Kirby Atwell, Founder and CEO, Green Vet Homes/Living Off Rentals/Dune Dwellings
BUSINESS RESOURCES
Event facilitation encompasses a lot of things in the business world. From small, in-company events to large corporate conventions, event facilitation takes on many diverse forms. For an overview of event facilitation, covering everything from what constitutes an event to how to devise a event budgets, check out Cvent’s “Must-Know Guide to Corporate Event Planning.”
Have you been tasked with planning your company’s next event? Need a primer on what to think about and the types of questions you need to ask while planning? Maybe you need to figure out what to delegate to the others on your team. Social Table’s how-to guides can help you with that; our favorite is “How to Plan a Corporate Event: 8 Tips to Know”. It helps you jump-start your planning brain by giving you a fairly extensive list of things you will need to consider.
Need to consider COVID-19 protocols when you plan your next event? GlueUp’s “Guide to Corporate Event Planning” includes checklists and tips for navigating events during the ongoing pandemic.
As always, Powerhouse Planning has resources and services to help. We can plan and implement your next event with our total team solution, freeing you up to be the perfect host without having to worry about all the behind-the-scenes moving parts. Want more information on how we can help? Check out this case study, which details how we helped one of our clients with their event facilitation needs. Or contact us today to see how we can help you create the event you’ve been dreaming about.
Have you?
Have you checked out Powerhouse online recently? Our website has undergone a facelift! And it’s more than “skin deep.” New (free) resources, case studies, and more can help you determine how Powerhouse can best help you. Not only are we constantly updating our website, but we are also ever-present on social media as well. Check us out on Facebook, LinkedIn, and YouTube. You never know what we have going on there! Who knows, you may even get a chance to interact with our president. She’s currently scheduling one-on-one 30-minute sessions where she will speak directly to you and offer advice/mentoring on any of those thorny business issues you might be facing.
GIVING BACK & GETTING INVOLVED
Service Doesn’t End, It Just Takes a Different Form
By: Heatherlynn Akins
If you know anything about Powerhouse Planning, you know it’s got military ties. Our founder and president is a proud Coast Guard spouse who started Powerhouse because of her deep desire not only to have a portable career for herself, but also to be able to offer the same to other military spouses and veterans. You might say that supporting military families is a passion of hers. While not all of us are military spouses or veterans, we all love our military-connected coworkers. Which is why we thought April was the perfect time to shine some light on two of our Powerhouse freelancers, as April is Military Spouse Appreciation Month. Both are veterans and military spouses who have made service part of their lifestyles.
Sarah Zerr, one of Powerhouse’s project managers, and Crystal Toy, one of our social media strategists, have been with Powerhouse for less than a year after serving in the Marine Corps and Coast Guard, respectively. We recently sat down with both of them to reflect on their experiences and how they’re continuing a lifetime of service even after their active-duty time has come to an end.
PH: What branch did you serve in and for how long?
Sarah
Sarah: I went to the Naval Academy and served in the Marine Corps as a helicopter pilot. All told, I spent over 10 years in uniform.
Crystal
Crystal: I served in the U.S. Coast Guard for 14 years and 11 months. The majority of my work was concentrated in port security, federal law enforcement, and search and rescue missions.
PH: And both of your husbands are also military, correct?
Sarah: Yes, my husband Greg is also in the Marne Corps. We actually met at the Naval Academy and married on graduation weekend. Now he is in the reserves. Proud wife brag: He was recently named the Defense Logistics Agency field grade reservist of the year!
Crystal: My husband has been in the Coast Guard since 2006. He’s currently serving as the Armory Supervisor and Lead Firearms Instructor for USCG Sector Puget Sound.
PH: Congratulations to both of you. Sounds like you have both moved successfully on to being military spouses and veterans. What made you decide to serve in the first place?
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