MARKETING BUZZ

Four Tips to Market Yourself as an Entrepreneur in 2022
By: Julia Maier
There is no better time to be an entrepreneur than right now. When we look back on history, this very well could be considered the golden age of entrepreneurship. With icons such as Steve Jobs, Jeff Bezos, and Elon Musk blazing trails; and companies such as Airbnb becoming increasingly popular, the desire to take your passion and be your own boss is all the rage. According to the U.S. Small Business Administration 2020 Small Business Profile, we saw 31.7 million small businesses started by entrepreneurs in that year alone. The glamor of owning your own business is everywhere. But the struggles these entrepreneurs face are often not shared with the public. Still, as Thomas Jefferson once said, “With great risk comes great reward.”
Just ask Powerhouse CEO and entrepreneur Jess Bertsch, who got very real about the high risk and high reward of starting your own business. So, what does it take to become a successful entrepreneur? For starters, a support system is key: people who see your vision and are there to support you in the highs and the lows. Those people will also be your biggest marketers in the beginning. Most small businesses don’t have the budget big corporations do to get their brand out there. However, in 2022, it doesn’t necessarily take big pockets to promote your business. Here are a few tips to market your small business:
- Find your target audience. When you come up with your initial business plan, one of your first considerations should be whom you are selling to. Being able to know and understand the gender, age, culture, etc. of your future clients will be essential to how you run your business.



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Emily and her new husband got married just the two of them at the courthouse in 2019 (“Yes, we’re COVID people,” she says with a laugh) and then had the big family wedding in 2021. (We’re not kidding when we say she’s a family person.) This outdoors-loving couple lives in the city but right next to a park they take full advantage of along with their dog. When not outdoors, they enjoy cooking and trying new things. “You might find us playing real-life food ninjas in the kitchen when it comes to cutting fruit and vegetables,” she says by way of explaining that while they have no children themselves, they act enough like children to feel like the family is complete.
Another work passion project Emily has discovered is working with nonprofit clients. In her time with Powerhouse so far, Emily cites working on grants for 




