Social Media Campaigning
How to Hop on the Awareness Campaign Train Without Getting Derailed
By: Amie Huebner
The storm of social awareness that is moved across the internet from the ALS Ice Bucket Challenge (http://www.alsa.org/fight-als/ice-bucket-challenge.html) is a perfect example of how businesses and people can harness the power of social media to do good in the world. It is also proof that social campaigns can raise a significant amount of money for a cause that would not normally garner a lot of attention from the media. (more…)
