Recycling old content has proven value. Roughly half of bloggers surveyed by Orbit Media Studios say they update former blog posts, but 74% report getting increased traffic from this tactic.

No matter what stage of the life cycle you are in, you likely have dozens of blogs to source through. Rather than approaching those posts like one-time assets, update them with a refresh strategy—especially with new tools in the toolbox, like SEO, video, and images. Powerhouse Planning offers contributed articles drafting among its many services. Contact us today to get quotes on how to devise a 2018 content marketing strategy that increases your bottom line.