About Jessica Bertsch

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So far Jessica Bertsch has created 457 blog entries.

CLIENT PROFILE

Services Provided: Business Growth and Content Creation

“I have been working with Powerhouse for the last several months on numerous projects. It has been amazing to find such versatility and knowledge within one company. It has truly been invaluable to have so many experts in various fields all in one place who come together to develop our vision. The professionalism, attention to detail, quick turnaround time, and understanding of all facets of nonprofit requirements as well as business development have made Powerhouse such an instrumental part of our success making a difference in our community.”

– Amanda Thurn, Program Director, Space Coast Basket Brigade

2021-12-28T16:29:01-05:00December 28th, 2021|Client Profile, PowerTips e-newsletter|

BUSINESS RESOURCES

There’s an old saying that leaders are born, not made, but that’s not strictly accurate. Leadership skills can be developed over time, and part of being a good leader is helping to foster and develop those skills in your employees. For a list of ways in which you can encourage leadership development in your company, check out this Forbes Human Resources Council article on supporting leadership development at every level.

Want to overhaul your own leadership skills to develop healthier strategies? The Business Journals Leadership Trust has curated a list of resources specifically designed with you in mind. Learn how to identify what you’re doing right, what you can improve, and what not to do by checking out their suggestions.

Interested in bringing healthier partnerships to your business? It all starts with trust and finding partners who share your values. The CPA Leadership Institute reports seven characteristics you should consider when deciding with whom to partner.

Or maybe you’re just getting to the point in your small business journey where you’re contemplating building some partnerships. Not sure how to go about finding the right partners? Or want suggestions on the steps you should take? BoostBlog has an article you should check out.

As always, Powerhouse Planning has resources and services to help. We can assist with strategic planning, professional and process development, leadership mentoring, and much, much more. Contact us today to see how we can help you create the healthy leadership skills and partnerships you need.

Have you . . .

Checked out Powerhouse online recently? Our website has undergone a face-lift! (And it’s more than “skin deep.”) New, FREE resources, case studies, and more can help you determine how Powerhouse can best help you. Not only are we constantly updating our website, but we’re also ever-present on social media. Check us out on Facebook, LinkedIn, and YouTube. You never know what we have going on there. Who knows, you may even get a chance to interact with our president! She’s currently scheduling one-on-one, 30-minute sessions where she will speak directly to you and offer advice and mentoring on any of those thorny business issues you might be facing.

2021-12-28T16:26:19-05:00December 28th, 2021|Business Resources, PowerTips e-newsletter|

GIVING BACK & GETTING INVOLVED

Me Before Mom: How One Woman’s Desire to Help a Friend Led to Greater Outreach

By: Julie Clark

“There was a ‘me’ before there was a ‘mom.’” This statement encapsulates the lifestyle and message of Bert Anderson, creator of her lifestyle blog entitled Me Before Mom. Anderson is a wife as well as a mother of three, and her mission is to equip fellow mothers as they adjust to parenting and figure out how to keep a sense of self while in the throes of motherhood. We sat down with Anderson to get to know her better and to glean some of her wisdom.

Tell us a bit about yourself, your life, and how Me Before Mom (MBM) came to be.

My dad is retired Air Force, so that makes me a military brat. It’s a label I wear proudly because it dramatically defines how I view life, how I process problems and any kind of uncomfortable situation. I met my husband in college in Minnesota; he’s from Minnesota, and well, you can’t take a Minnesota boy out of Minnesota, so we’ve been here ever since. I have three kids, Brennan (13), Kendall (10), and Keira (7). I am a social media manager, that’s my consistent paying job. I like being able to figure out how to create a community for a brand without being the face of the brand. I have my website, bertmanderson.com; a podcast, Me Before Mom, with Matriarch Digital Media; and I’ve self-published a book, Me Before Mom: Putting Your Oxygen Mask on First.

The concept of MBM came up when I watched my friend go through a divorce. She had been married for 20 years and was a stay-at-home mom for 16 of those 20 years. When her husband asked for a separation, it came out of left field. She found herself alone, having to figure out a career and starting over in her 40s. I remember her telling me she felt like she had given so much to her family that she didn’t know who she was anymore. I took that in and started looking to friends and family members who had older kids leaving the nest. How did the moms feel? There seemed to be a pattern of feeling lost for many women, and I didn’t want that to happen to me. I didn’t want to get to the end of Keira’s high school career, look at myself in the mirror and say, “I have no idea what I like or what I do or anything anymore.” The only way to prevent that from happening was to start practicing this concept of “me before mom” because there was a “me” before there was a mom and there will be a “me” after the kids leave. (more…)

DID YOU KNOW?

Developing healthy leadership skills and forming healthy partnerships can mean the difference between mediocre and phenomenal. Without a healthy leadership style and without consistent, targeted strategy for building healthy partnerships, you could be costing your business growth and success. Powerhouse Planning is uniquely qualified to help you assess your leadership and partnership strategies to help you develop the business approach that is right for you.
If you’re lost on how to take your partnerships or leadership to the next level, Powerhouse Planning can help. We offer a wide range of services that can help you enhance your business. Contact us today for details.

2022-02-25T14:28:51-05:00December 28th, 2021|PowerTips e-newsletter|

New Powerhouse Team Member

Crystal Toy is an ambitious and energetic Coast Guard veteran turned digital marketing specialist. She is a Coast Guard spouse and mom of two with several specialized college degrees, bringing over a decade of technical expertise to the Powerhouse lineup of independent contractors. Her robust career experience in learning and development, event coordination, and project management is a powerful addition to any team.

After transitioning out of the Coast Guard to support her husband’s active-duty career, she has remained committed to developing her multifaceted toolbelt by serving in several creative volunteer roles such as event coordinator, photographer, and social media manager. Fueled by her dedication to lifelong learning, and several professional certifications later, she has made an impressive pivot into the world of digital marketing, with specializations in project and social media management.

Crystal is a goal-oriented team player with a creative mind who thrives under pressure and is semper paratus (always ready) to roll up her sleeves and get the job done. In her free time, she enjoys traveling with her family, staying active outdoors, and seeking out the best Baja-style tacos wherever she ventures.

2024-01-26T13:36:18-05:00December 20th, 2021|Powerhouse News|

New Powerhouse Team Member

Beth Soto was born and raised in a small town near the north Georgia mountains. She attended North Georgia College and State University for two years before transferring to Lanier Technical College where she studied interior design and architectural drafting. She graduated in 2007 and worked in both residential and commercial construction as an architectural drafter, estimator, and project manager for 15 years. She is the current owner and lead designer of Coastal Peach Interiors in Melbourne, FL. Beth and her husband, Steve, returned to Melbourne after Steve’s military retirement in 2020 following his 22-year military career. They were married in 2013 and have a blended family of five children, Hunter, Chris, Emma, Savannah, and Dean. They enjoy traveling and making memories together as a family as well as playing board games and spending time by the pool.

Beth has admired the Powerhouse Planning team and their work for years. She is excited to join Powerhouse Planning as an architectural drafting and design consultant and is looking forward to being part of such an amazing group of people.

2024-01-26T13:36:18-05:00December 14th, 2021|Powerhouse News|

New Powerhouse Team Member

Nicole is a milspouse of over 12 years and mom of a daughter, Itahlee, and two Dobermans, Luther and Lexie. Along with a love of traveling and exploring the country, which has been easily done as a Coastie wife, Nicole enjoys creating memories with her family. She grew up in Pennsylvania, but throughout their Coast Guard career, she and her family have spent time in New England, Texas, NYC, and NorCal. Professionally, Nicole has a passion for business, leadership, achieving goals, supporting a positive people experience, and organization. (Yay for spreadsheets!)

Nicole earned her B.S. in accounting and her M.S. in organizational leadership with a focus in human resources. She brings a background in retail management, both big box and specialty, as well as in recruiting and training in early childhood education to the Powerhouse Planning team. Nicole views the challenges faced as a career-driven milspouse to be developmental opportunities and is grateful to put that experience and drive to work for her clients at Powerhouse!

2024-01-26T13:36:18-05:00November 2nd, 2021|Powerhouse News|

New Powerhouse Team Member

Amy grew up in Macon, Georgia and attended the University of Georgia, graduating with a degree in education. She then pursued a Master of Education degree from Mercer University while teaching full-time in the public school system. After marrying her high school sweetheart, they began military life together, moving all around the world from North Carolina to Germany with countries in between. They have been married for over 20 years and have raised two children, both of whom are now adults. After Amy’s husband retired from the Marine Corps, they settled in Peachtree City, Georgia.

Amy joins Powerhouse Planning as a freelance project liaison. Between her teaching career and volunteer endeavors, Amy has worn a variety of job hats over the years. She worked many years as a full-time classroom teacher as well as a virtual ESL teacher. As many of the Powerhouse family know, military life brings many moves, deployments, and sometimes “single parenting” moments. Because of these circumstances, there were times over 26 years of military spouse life that Amy did not “work” but instead volunteered her time/talents. She volunteered in school settings as a classroom helper, reading tutor, and PTO board member. On the military side, Amy volunteered to organize and run several fundraising events for military-based clubs, as well as coordinate and advise families before and during deployments.

Amy believes that working as a project liaison will give her the opportunity to utilize skills/talents that she has developed from her previous positions. Amy’s instructional, organizational, problem-solving, and curriculum development skills have all been honed as a result of her teaching career and volunteer duties during military life. Amy enjoys working as part of a team and feels that she is at her best when she is helping others.

When Amy is not teaching or volunteering, you will find her lunching and shopping with friends, exercising, reading books, and vacationing with her family.

2024-01-26T13:36:18-05:00October 30th, 2021|Powerhouse News|

When Passion and Career Goals Coincide

By: Heatherlynn Akins

Mona Dexter believes passionately in helping military members, veterans, and military family members realize their career employment dreams. As a longtime military spouse herself, she’s experienced firsthand the challenges and struggles this segment of the workforce faces. Their skills and abilities don’t always translate easily to the civilian sector, but they are valuable assets for civilian employers. That’s why she joined the U.S. Chamber of Commerce Foundation’s Hiring Our Heroes (HOH) program in January 2018 as a special projects manager with the military spouse team. Today, Dexter serves as HOH Chief of Staff and Vice President of Operations and Communications.

Dexter’s journey to HOH was roundabout, typical of many military spouses. Her initial career was in higher education student affairs administration, primarily in career services and adult learning and development, and with programs focused on underserved populations. As she moved around, however, she began to find her passion for assisting those in military life with finding their career fits. She transferred her attentions first to the Army Soldier for Life-Transition Assistance Program, a program designed to help those transitioning from active-duty service to life after the Army. As a result, Dexter found her perfect fit with HOH, where she can help the organization provide 360-degree career development training and education through internships and hiring events. HOH’s unique mission to “educate civilian employers on the value of military-connected talent in diversifying and thus strengthening their workforces” is critical to Dexter’s way of thinking. That’s the missing link she couldn’t find with her previous position. Having lived the military life but working in the civilian sector, Dexter is singularly qualified to be a part of the bridge that effects understanding between those in the military and civilian worlds.

HOH is also authorized to operate on military installations, allowing its programs and services to be brought directly to its targeted clientele. HOH’s holistic approach to establishing hiring events along with internship opportunities and digital communities designed for networking and support purposes has been effective and successful. In 2012, HOH identified a possibly more alarming statistic: the drastically high rate of military spouse unemployment. When Dexter started with HOH in 2018, the unemployment rate for military-connected personnel was down considerably and the focus on military spouses was well underway. (more…)

2021-10-08T13:33:01-04:00September 27th, 2021|CEO Highlight, PowerTips e-newsletter|

Did You Know?

Business growth is directly tied to the goals we have for our businesses already. Things like brand loyalty, a stellar reputation, and an ability to recognize and anticipate our customers’ needs. At its heart, business development is nothing more than a process for determining how you can improve, whether that be financially, in reputation, or in overall value. All aspects of your business are covered under this broad umbrella because, really, all growth stems from the same basic mission: to provide your customers with on-time, reliable, and efficiently driven deliverables. Read through this month’s newsletter for lots of tips on how to update or plan for your own growth goals.

If you’re lost on how to make the most of your business development needs, Powerhouse Planning can help. We offer a wide range of services that can help you bring your business to the next level. Contact us today for details.

2021-09-27T19:46:23-04:00September 27th, 2021|PowerTips e-newsletter|
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