Empowering the Homefront
We kicked off the final phase of our “Empowering the Homefront” (ETH) Share the Goodness initiative, and it’s our most popular yet! Our ETH Mentor Matchup program started last month. Military spouses looking for remote career/entrepreneurial mentorship are actively meeting with Powerhouse’s powerful mentors through February. Want to know more about ETH and how you can still be a part of all the goodness?
Check out this video that will answer all your questions.
Join our next ETH event in partnership with LinkedIn Social Impact in December! Looking for help in the meantime? Powerhouse has a free resource you can download to help you optimize your LinkedIn experience.
POWERHOUSE OUT & ABOUT
Powerhouse President Jessica Bertsch will once again be lending her years of military spouse experience to the online PILLAR conference. This year, she will be joined by her husband. After 25+ deployments, they have some tips and tricks to share! PILLAR was designed for military spouses and centered around creating a safe, digital space to meet and share tips, lessons learned, and all things military life. PILLAR has something for everyone, whether you’re a brand-new military spouse or a seasoned veteran.
If you are a military spouse, or know a military spouse, be sure to check out this year’s conference and consider signing up. The conference will take place November 17 – 19, 2023. Make sure to keep your eyes peeled for Jessica and Fritz Bertsch’s guest appearance!
Did You Know?
Inclusive marketing is becoming more and more important for businesses. A 2022 study conducted by Amazon Ads with Environics Research shows 44% of respondents stated that diversity, equity, and inclusion are becoming ever more important to them, and 61% of respondents stated they buy brands that are acting on DEI efforts.
What is inclusive marketing? Simply put, it’s marketing that includes everybody. From language to images to how you craft your marketing strategies, inclusive marketing seeks to depict and relate to a broad audience. Not sure how to switch up your marketing strategy to be more inclusive? Powerhouse Planning can help! Contact us today to learn how we can help you create and implement a more diverse, equitable, and inclusive marketing plan.
CLIENT PROFILE
“I started working with Powerhouse several years ago for marketing support for another company. I was immediately impressed with their work and the speed at which they got me deliverables. So, I knew when the time arrived to take my branding to a new level that Powerhouse was the company to call. During the project, they hit all deliverables on time and on budget. Their communication was clear, and they brought recommendations and solutions to projects as they were needed. I’m certain this isn’t the last time I will use Powerhouse.”
– Meagan Davies, Founder, Meagan Davies Therapy
Meagan Davies Therapy provides a unique therapeutic approach that combines business acumen with traditional counseling. All their counselors worked in other professional roles before transitioning to the helping profession. They focus on creating intentional spaces for women seeking to become the best versions of themselves, particularly professional women striving to balance the pressures of leadership, motherhood, relationships, and volunteer work.
MARKETING BUZZ
Diversify Marketing Strategies with Workplace Inclusivity
By: Carolyn Rawson
Making a big impact as a brand means targeting a diverse market. But reaching a diverse market begins with inclusive etiquette in the workplace.
An inclusive work environment ensures a healthy mix of perspectives and a greater understanding of the customers your business has the potential to serve. It consists of employees of varying race, ethnicity, physical appearance, and abilities.
More and more companies are cluing into the fact that inclusivity is not only ethical but also an integral part of a healthy, attuned workforce.
Trends in inclusivity have the power to keep your employees motivated, challenged, and engaged—all while keeping your brand on the cutting edge of an increasingly heterogeneous market.
Here are some of the latest trends in inclusive business practices. Their implementation will attract a strong and diverse workforce, one that will understand your customers because of their strong, foundational respect for one another.
Training Employees to Recognize Unconscious Bias
Ongoing education is an important component of a healthy work environment. Many businesses already conduct seminars covering topics from sexual assault to personality assessments. Human resource teams should expand training to teach leaders and employees about unconscious bias.
In an environment where cooperation—not consternation—is key, preconceived stereotypes can become an obstacle. But acknowledging unconscious bias helps to break down these often-invisible barriers and make a diverse workforce more confident and cohesive.
BUSINESS ETIQUETTE
Inclusivity in Marketing
By: Meredith Flory
Diversity is a term often used in workplace settings, referring to seeing or experiencing a wide range of human experiences and identities represented within a group of people. Marketing for many companies has become more diverse, in hopes of reflecting our communities better.
In fact, an oft-told celebrity story, such as in this 2021 CNN article, is how Meghan Markle wrote a letter to Proctor & Gamble as a child about how their marketing was aimed only at women and pointed out the sexism inherent in marketing cleaning supplies only to women. She has continued to work for women’s issues as an adult public figure.
Over the past few decades, consumers have witnessed a shift in marketing, with many household product companies increasing their diversity in advertising to reach beyond just white, suburban moms to anyone who might need these products for the home, with varying racial identities and family makeups being represented on screen.
While this is more in line with our society, it’s also good business sense to increase your customer base. But what’s the next step?
