Braggarts don’t breed customers. 45% of online followers said they will unfollow a brand on social media because of too much self-promotion, according to a survey conducted by BuzzStream. The way in which a company uses social media platforms affects brand reputation and determines growth online. Powerhouse Planning can assist your company in developing innovative ways to connect with your networks. Check out services here: External Communications.

In last quarter’s POWERTIPS, Technical Writer Jennifer Morrison shared tips for interacting with business audiences in The Social Media Realm: A Lesson in Etiquette.