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So far Powerhouse Planning LLC has created 58 blog entries.

When Passion and Career Goals Coincide

By: Heatherlynn Akins

Mona Dexter believes passionately in helping military members, veterans, and military family members realize their career employment dreams. As a longtime military spouse herself, she’s experienced firsthand the challenges and struggles this segment of the workforce faces. Their skills and abilities don’t always translate easily to the civilian sector, but they are valuable assets for civilian employers. That’s why she joined the U.S. Chamber of Commerce Foundation’s Hiring Our Heroes (HOH) program in January 2018 as a special projects manager with the military spouse team. Today, Dexter serves as HOH Chief of Staff and Vice President of Operations and Communications.

Dexter’s journey to HOH was roundabout, typical of many military spouses. Her initial career was in higher education student affairs administration, primarily in career services and adult learning and development, and with programs focused on underserved populations. As she moved around, however, she began to find her passion for assisting those in military life with finding their career fits. She transferred her attentions first to the Army Soldier for Life-Transition Assistance Program, a program designed to help those transitioning from active-duty service to life after the Army. As a result, Dexter found her perfect fit with HOH, where she can help the organization provide 360-degree career development training and education through internships and hiring events. HOH’s unique mission to “educate civilian employers on the value of military-connected talent in diversifying and thus strengthening their workforces” is critical to Dexter’s way of thinking. That’s the missing link she couldn’t find with her previous position. Having lived the military life but working in the civilian sector, Dexter is singularly qualified to be a part of the bridge that effects understanding between those in the military and civilian worlds.

HOH is also authorized to operate on military installations, allowing its programs and services to be brought directly to its targeted clientele. HOH’s holistic approach to establishing hiring events along with internship opportunities and digital communities designed for networking and support purposes has been effective and successful. In 2012, HOH identified a possibly more alarming statistic: the drastically high rate of military spouse unemployment. When Dexter started with HOH in 2018, the unemployment rate for military-connected personnel was down considerably and the focus on military spouses was well underway. (more…)

2021-10-08T13:33:01+00:00September 27th, 2021|

Did You Know?

Business growth is directly tied to the goals we have for our businesses already. Things like brand loyalty, a stellar reputation, and an ability to recognize and anticipate our customers’ needs. At its heart, business development is nothing more than a process for determining how you can improve, whether that be financially, in reputation, or in overall value. All aspects of your business are covered under this broad umbrella because, really, all growth stems from the same basic mission: to provide your customers with on-time, reliable, and efficiently driven deliverables. Read through this month’s newsletter for lots of tips on how to update or plan for your own growth goals.

If you’re lost on how to make the most of your business development needs, Powerhouse Planning can help. We offer a wide range of services that can help you bring your business to the next level. Contact us today for details.

2021-09-27T19:46:23+00:00September 27th, 2021|

Tips for Growing Your Business in 2021

By: Meghan Traynor

According to a survey reported on by Small Business Trends, 92% of small businesses had to “reinvent themselves” during the pandemic. Whether your business had to pivot over the last year, or you’re just ready to grow, we believe, “Growth doesn’t come with a single action. It is the consequence of persistence courage and hard work” (Anonymous). Here are a few actions you can take to grow your business successfully.

  1. Be adaptable. If you were one of the 92% of small businesses who recently reinvented themselves, then you are already very familiar with this one. Being adaptable in business allows you to grow even when things don’t go according to plan. If you haven’t already created one, a strategic adaptability plan is something your business should consider so you are always prepared for the unexpected.
  2. Remote work and virtual services are in high demand. According to the Remote-How 2020 survey, 87% of remote managers believe that remote work is the way of the future. With so many businesses continuing with a full-time or part-time remote workforce, there are a few things you can do to set your company up for success:


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2021-10-12T17:49:43+00:00September 27th, 2021|

Defining Professional Development Goals

By: Meredith Flory

As your company expands, employee growth won’t only be connected to the number of employees you have, but to their expectations for career progression, benefits, and skill-building as well. As a small business or entrepreneur, you don’t have to fear employee growth; rather, it shows your dedication to quality work and the development of your team, which aids your customers. If you’re in a position to start providing professional development opportunities, here are three suggestions for making it a part of your company culture.

Consider Your Goals for Professional Development 

Just as you have measurable goals for sales and services, developing professional development programs requires considering cost, time, and measurable outcomes. There are multiple types of professional development, some that focus on the individual, some that focus on skills and networking, and others that the team participates in together. As you develop a professional development program, consider the following to get the most out of your plan:

  • What is your budget, cost, and available time? Do you want to spend money on specific classes or conferences to then offer to employees, or do you want to provide funds for employees to request when they find their own opportunities?
  • Where do you see a need for improvement? If you have a specific skill in mind that you see a pattern of employees needing assistance with, you can enter professional development programs with a measurable goal in mind. This goal might be related to growth if there is a new technology or skill your company will be implementing, or it might be a professional skill where your employees need more experience or coaching.
  • Can you attach professional development to company growth? If you foresee growth that will lead to new positions, developing needed management skills in current employees may allow you to promote from within and encourage company loyalty.
  • Plan for time to offer opportunities for feedback, both named and anonymous, for any programs you will offer.

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2021-10-12T17:48:29+00:00September 27th, 2021|

POWERHOUSE SERVICE & SUCCESS

Client Profile: Home Professionals, Inc.

Powerhouse Services Provided: Business Growth – Remote Executive Assistant Support

“Powerhouse Planning is a pleasant, professional, and enjoyable team to work with. The Powerhouse team works hard to build relationships with their clients in order to understand client needs and deliver services effectively. We have utilized their services on several different occasions with excellent results, and we look forward to working with them again as future needs arise.”

– Jeffrey Garza, General Manager, Home Professionals, Inc.

2021-09-27T19:46:01+00:00September 27th, 2021|

BUSINESS RESOURCES

Growing your business can be a scary prospect, especially in these uncertain times. We’ve all been in triage mode for a long time, and the idea of branching out and getting bigger can feel like a monumental hill to climb in 2021. We’ve assembled a sampling of digital resources that can help you decide when and where to grow your small business.

You can always take a trip to the Small Business Administration’s website. It’s packed with information designed to support you at every step along your entrepreneurial journey.

Want tips that are relevant to today’s changing business topography? Check out this article for 16 timely tips on growing your business in 2021. From learning where to set your sights to making baby-step changes, it has something for everyone.

Not sure if you’re ready to grow? Or how to begin understanding the process? The Harvard Business Review has assembled five signs to help you determine if your business is “in the window.”

Need a starting-off point? How to Grow Your Small Business from The New York Times might help you recognize areas where you can grow and improve, and it provides brief tips on digital tools that can help you succeed.

As always, Powerhouse has plenty of resources available to help you with both traditional and outside-the-box solutions.

Overwhelmed or unsure of where to start? Powerhouse can help. We offer support for everything from identifying areas ready for growth and helping you craft a timeline that’s right for you to freeing you up to focus on what you do best: delivering a quality product to a quality client. Contact us today to see how our business growth services can boost your business.

Have you? Have you checked out Powerhouse online recently? Our website has undergone a facelift! And it’s more than “skin deep.” New (FREE) resources, case studies, and more can help you determine how Powerhouse can best help you. Not only are we constantly updating our website, but we’re also ever-present on social media as well. Check us out on Facebook, LinkedIn, and YouTube. You never know what we have going on. Who knows, you may even get a chance to interact with our president; she’s currently scheduling one-on-one 30-minute sessions where she will speak directly to you and offer advice/mentoring on any of those thorny business issues you might be facing.

2021-09-27T19:46:38+00:00September 27th, 2021|

Don’t Miss It!

Powerhouse Planning is so excited to share that Jessica Bertsch will be speaking alongside 21 incredible military spouses and lifestyle experts at this year’s PILLAR—the digital retreat for deployment countdowns!

Jessica is looking forward to talking about “Surviving Through Service: How Community Engagement Can Change Your Deployment” and sharing her favorite tips on how community engagement can shift your heart and mind and impact your family in a way that demonstrates that during your military life you can serve your country and your community.

If you’re a military spouse wanting to make your deployment countdowns really count, then grab your FREE ticket using the link below and join us November 12-14!

pillardeploymentretreat.com

2021-09-27T19:46:46+00:00September 27th, 2021|

Giving Back and Getting Involved

How A 100% Volunteer-Driven Nonprofit Sparked Community Involvement and Delivered 17,500 Baskets Full of Hope to Florida’s Space Coast Families in Need

By: Julie Kirchner

It’s the weekend before Thanksgiving 2020, and a 10-year-old boy dances in the rain. Soaking wet but cheerfully oblivious, he enthusiastically directs cars while his Dad loads frozen turkeys that will be delivered to families in need. It is the first year this father and son have volunteered at the Space Coast Thanksgiving Basket Brigade in Viera, Florida. For the four years prior, they had been recipients of a basket—they had been the family in need. Now, in a better place and wanting to give back, they donate to support families and volunteer their time.

“This is the impact, this is why we do what we do, and why it’s so important to us,” says Jacqueline (Jackie) Giurleo, President of the Space Coast Basket Brigade. “We never set out to become a charity or this large, we were just trying to do the right thing, and something kind for others.”

  • In 2009, in the wake of an economic recession, a family set out to make a difference in their hurting Space Coast community. In the twelve years since their work began, the Space Coast Basket Brigade has grown to 2,000 annual volunteers, fed more than 17,500 families in need, supported over 130 schools and local charities, and created countless stories of hope to last a lifetime.
  • In 2019, over 2000 volunteers (50% youth volunteers) joined in to package, decorate, and personally deliver 4,983 Thanksgiving Baskets to families in need. And last year—during a global pandemic that completely paused many charity organizations and a concurring food shortage that impacted store shelves nationwide—the Basket Brigade persevered to deliver over 3,000 meals to families who needed help more than ever.

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2021-10-08T13:34:33+00:00September 27th, 2021|

LEADERSHIP SPOTLIGHT

The Art and Science of Marketing, Possibly According to an Actual Superhero

By: Julie Kirchner

Superheroes.

If Spandex-clad, masked vigilantes just sprang to mind, you’re not alone. But do modern-day superheroes actually exist?

We contend that they do. Because we’ve met one.

Enter this trailblazer in the marketing arena. She is someone Powerhouse has been privileged to partner with over the last few years, and after witnessing her skills and mindset at work, we put Batman on warning.

“If I could be a superhero, I’d love to be Connector Woman. I love bringing interesting people together to see what magic we can create,” says Rissa Reddan, Marketing Leader for Demand Generation at Equifax. There couldn’t possibly be a more exquisite interpretation for marketing than “bringing interesting people together.”

Reddan recently stepped into her new role as Demand Generation Leader for the U.S. Information Services business at Equifax, which is a one-billion-dollar-plus business. “My goal is to communicate how we help customers solve for growing business challenges,” Reddan says. For the past two years, she served as Senior Vice President of Marketing for the Commercial Business at Equifax, and prior to that, Senior Vice President of Marketing for PayNet until its acquisition by Equifax in 2019.

Reddan says, “I am thrilled to be a part of Equifax’s transformation. At Equifax, our goal is to help small businesses access capital. We know that when the small business economy thrives, so, too, the U.S. economy.”

And she’s right. According to the U.S. Small Business Administration’s Office of Advocacy, small businesses account for 99.9% of businesses in the United States and provide nearly half of all jobs in its private workforce. (more…)

2021-07-02T14:53:22+00:00July 1st, 2021|

Did You Know?

Roughly 80% of small businesses are utilizing social media, however only 39% of them update their sites “as needed,” according to research published in The Journal of Marketing Development and Competitiveness. Yet how do most of us search for a business when we need a new or new-to-us product? We open Google and “let [our] fingers do the walking,” as the old Yellow Pages commercials used to say.

Now, more than ever, we are relying on our computers, tablets, and smartphones to help us shop, conduct business, and basically stay connected in both our personal and business lives. Our external communications are key to helping us promote our businesses, shape perception, gain more sales, and (bottom line) grow our businesses.

Various external communication tools exist such as websites, blogs, live events and conferences, email and newsletters, press releases, and the ever-present social media. Not only are these critical to promoting our brands, but they are also crucial in helping us build loyal customer bases and generate new leads.

If you feel lost on how to make the most of your external communications, Powerhouse Planning can help. We offer business development services that can help you bring your business to the next level. Contact us today for details.

2021-07-01T14:34:53+00:00July 1st, 2021|
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