Two Peas in a Pod: How Your Brand Affects Your SEO Rank

Concept of coworking

By: Angela Caban, MHRM

When I started building my business online six years ago, I hustled to get my Google ranking up. Consequently, I was so focused on bringing up my search engine rank (and crushing it) that I was neglecting my brand and what potential clients would think of me. In many instances, potential clients care more about the reputation of your brand rather than seeing you rank higher in search results. This doesn’t mean you should give up on raising that ranking; rather, you should focus on both. The two actually complement each other.

What is SEO and why is it important?

Search engine optimization (SEO) is the process of affecting the visibility of a site or page in a search engine’s results. In other words, you didn’t promote or pay for advertisements. Visitors find your site based off of the keywords typed in a search engine. And, as tedious as the process of working SEO can be, this is a vital step in any brand building. You have a golden opportunity to market your brand and build your ranking, especially for those niche brands.

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2016-07-18T15:46:53-04:00July 18th, 2016|Marketing Buzz, PowerTips e-newsletter|
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Company Takes the Unknowns Out of Military Moves

By: Bianca StrzalkowskiMillie 2

There’s no place like home—and for military families who are constantly on the go, getting the right home can make or break the experience at their next duty station. That’s where Millie comes in.

Founded late last year, Millie was a collaborative effort of two businesses—AgentHero and Military Property Project—joining forces. The company, owned and operated by veterans and military spouses, does all of the legwork for service members and their families ahead of a relocation.

“We always say that the only thing the military really does is pack your boxes and load it onto a truck. We provide military families with information and support for all the other parts of the move,” Lauren Rothlisberger, Director of Marketing, said. “We believe that anytime a family can make informed decisions about their next duty station, before they even get there, their move will go much smoother. The goal is to keep the transition time to a minimum so that the impact is less on the families.”

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2016-07-20T16:27:01-04:00July 18th, 2016|Business Etiquette, PowerTips e-newsletter|
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Client Profile: DLS Engineering

DLS Vector LOGOPowerhouse Planning guides companies toward initiating and instituting high-IMPACT business plans that succeed in the forms of growth, recognition, efficiency, and new opportunities. Small to mid-size companies often struggle to afford full-blown, dedicated teams focused on marketing, company development, and business growth. We serve as an affordable, scalable, and targeted resource to assist companies of all sizes in achieving their goals. We provide business/company development, external/internal communications, and marketing services.

Here’s what a recent client had to say about working with us:

“Powerhouse thoughtfully helped us develop a stronger message and accentuate the differentiating qualities of our company.”

  • Kevin Speers, Vice President, DLS Engineering

Interested in learning how we can help your company grow? Email us at admin@powerhouseplanning.com. We’d love to be on your team!

2016-07-18T15:54:46-04:00July 18th, 2016|PowerTips e-newsletter, Service & Success|
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An Extra Set of Hands to Build Your Business

By: Randi Cairns

Talk to the typical business owner and more often than not, one of the most common frustrations cited is the time spent on the “details” instead of the heart and soul of sustaining and growing a business. Your “job” is to move things forward, and yet it’s very easy—too easy—to get stuck in the mundane.

Wouldn’t it be fantastic if there were a work genie? Someone who could magically take tasks off your plate so your focus and attention could be on the important things?

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2016-07-18T15:47:12-04:00July 18th, 2016|Business Resources, PowerTips e-newsletter|
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Nonprofit Profile: Military Spouse Corporate Career Network

Giving BackBy: Bianca Strzalkowski

Employment continues to be a leading issue among military-affiliated job seekers, with the jobless rate of military spouses continuing to range from 12 to 26 percent, according to reports. It is one of the factors that led Navy wife Deb Kloeppel to launch the Military Spouse Corporate Career Network (MSCCN) in 2004. By 2009, the nonprofit organization was receiving increasing requests to assist the veteran spouses of its clients. With an obvious need to fill, they reworked their strategic plan and added a sister organization called Corporate America Supports You (CASY).

CASY and MSCCN guide applicants through every step of the employment process, from resume preparation to mock interviews to searches for open positions. They also offer continuing education training online, for free, on a range of topics. Since the start of 2016, they have 2,445 verified hires.

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2016-07-18T15:48:59-04:00July 18th, 2016|Giving Back & Getting Involved, PowerTips e-newsletter|
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Lawyer to Entrepreneur: When the Military Gives You Orders … Make Wine

By: Rebecca AlwineCEO Spotlight 2

Military wife switches paths after career challenges lead her to a new business venture.

When Army wife Kristine Wolfe, a former attorney, found out she would be moving (again) on behalf of the military, she had every intention of continuing her law career. But the relocation to southern Arizona proved to include other plans for her. Like so many military spouse attorneys, the push to grant reciprocity is a slow-moving process, making it challenging to transition as a lawyer from duty station to duty station. So Kristine had another idea.

Sierra Vista, Arizona was severely lacking in a wine bar. With thousands of people rotating in and out of Fort Huachuca every four to six months, the area was void of a comfortable, chic, and fun place to hang out with friends while sampling spirits. Kristine, along with her husband Eric, solved that problem with some difficulties included in the journey of small business ownership.
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2016-05-18T17:48:09-04:00May 18th, 2016|CEO Highlight, PowerTips e-newsletter|
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Did You Know?

Powerhouse provides all of the services of a large firm with the benefit of a tailored experience only a small business can offer. Our team of military-affiliated professionals works one-on-one to deliver quality products and services that reflect your vision. Check out the list of offerings that include the Powerhouse personal touch: Powerhouse Services

2016-05-18T17:48:09-04:00May 18th, 2016|PowerTips e-newsletter|
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Social Media Success for Personal Brands

Brand Branding Marketing Commercial Name ConceptBy: Angela Caban, MHRM

When you look back to the social media tips shared around the internet – how to get followers, get more clicks, post tips, create marketing plans, etc. – how many of those tips are targeted toward a personal brand? If you posted something under your brand right now, would it affect the way you obtain clients?

One thing entrepreneurs should understand is that when it comes to branding there is a difference between personal and organizational. Your organization’s brand is typically the product and/or services offered combined with the strategy, mission, image, and activities of the organization.

A personal brand, however, does not need to be created because you already have one. Our personal brands are what we represent as a whole. What we say, post, think, and share are all a part of who we are to followers. This is why it is vital to understand that your presence online can either mean success or failure for your personal brand.

Once you have successfully established your personal brand online, there are various advantages:

  • Ideal clients
  • Mutual partnerships
  • Leadership opportunities
  • Credibility and recognition in your niche

 

So how can you achieve social media success when the brand you’re trying to promote is you? And how do you successfully do it without committing a social faux pas?

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2016-05-18T17:48:09-04:00May 18th, 2016|Marketing Buzz, PowerTips e-newsletter|
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The Art of Building Customer Relationships

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By: Bianca M. Strzalkowski

Retaining customers is good for business … and your bottom dollar.

The cost of attracting a new customer can be six to seven times more costly than keeping a current one, according to research conducted by Flowtown, a social media marketing platform. This cost is a leading reason why building loyalty through an excellence in service and focus on customers’ needs can determine a company’s longevity.

Lakesha Cole, owner of She Swank Too – an online boutique operated from Okinawa, Japan – says word-of-mouth referrals are the lifeline of her success. She places high value on building strong relationships with her clientele, who often become like family.

“Customer relationships are what drive your business. Keep in mind your most profitable customers are repeat customers. Build relationships by rewarding your loyal customers,” Cole said. “Stay in touch often, and give them something of value in exchange for their business.”

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2016-05-19T19:45:22-04:00May 18th, 2016|Business Etiquette, PowerTips e-newsletter|
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