Powerhouse has signed a partnership agreement with Mr. Dad (Armin Brott) of Oakland, Calif., to provide marketing services. Working collaboratively with Mr. Dad, Powerhouse will construct expansion opportunities for Mr. Dad’s esteemed line of products and services throughout the military community.
“We are privileged to partner with Mr. Dad to help provide his products and services to military families,” stated Jessica Bertsch, president of Powerhouse. “Armin’s fatherhood books have become a staple in our household and we are honored to have the opportunity to grow his product line.” Powerhouse will focus on executing a large-scale marketing push to get Armin’s book, “The Military Father: A Hands-On Guide for Deployed Dads” into the hands of military men in need of resources and tips to stay involved with (and connected to) their families during deployment. Powerhouse will seek out corporate partners that will help connect military members and the supporting community with the valuable tips and knowledge Mr. Dad products provide.
“As military spouses themselves, Jessica and her team truly understand how important it is – to military dads and their families – to keep relationships strong before, during, and after deployment,” said Brott. “I’m confident that Powerhouse will help build relationships that will enable us to deliver high-quality resources to military families around the world.”